Mike Spice’s online personal training company experienced a remarkable leap in efficiency and client engagement with Charlie Ai. The AI system successfully scheduled 80 appointments in a single week, showcasing its power in enhancing lead management for fitness professionals.

This case study delves into the online personal training business owned by Mike Spice, which faced the challenge of converting high Instagram DM traffic into tangible business outcomes.

The primary issue for Mike was the inefficient process of converting Instagram DM leads into scheduled appointments and potential clients, a challenge prevalent in online fitness marketing.

Charlie Ai’s integration was executed in three critical phases:
​Building the Machine:

Mike observed an improved lead management process, with higher engagement rates across communication channels. He particularly valued the omnichannel approach, which allowed for more effective lead follow-ups and higher appointment scheduling rates.

“From one coach to another I would 110% recommend Charlie and the team to anyone looking to take their business to the next level.” – Mike Spice

Mike Spice’s personal training business demonstrates the effectiveness of Charlie Ai in transforming lead management processes in the fitness industry. The case study highlights the potential of AI in optimizing lead conversion strategies for fitness professionals.

​For fitness businesses seeking to enhance their digital marketing and lead management strategies, a demonstration of Charlie Ai’s capabilities is a click away.